Marketing Research - The more you know the more you grow!

Benefits of Market Research

Market research minimizes the risk of doing business by:

• Identifying opportunities to expand and diversify company markets.
• Matching your firm's capabilities with market opportunities.
• Improving communication with current and potential customers.
• Uncovering and identifying potential problems.
• Creating benchmarks, measures your progress and evaluates your success.

Research & Analysis

BusinessKM specializes in market research and analysis for small and medium size businesses. We utilize the abundantly available information from the U.S. Census Bureau and other publicly available sources as well as, private sources to provide answers to the questions all businesses to ask:

• How big is my market?
• Is my market big enough to support my growth plans?
• What’s my market share?
• Is my market growing and how fast?
• What’s the market potential of my product or service?
• Is my pricing adequate?
• Who are my potential customers?
• The customers I have now are great, but where do I find more of them?

These and many other issues that businesses are concerned with form the basis of BusinessKM’s services. Market research and analysis includes market forecast, sales forecast, demographic trends, and market trends.

First we identify client specific business needs, and then we precisely measure the specific areas of the needs by implementing a market research measurement program.

Our clients typically implement market strategy with a marketing plan. It is important to monitor the progress of the plan using the same market research measurements that define the problem. We help our clients monitor their progress so as to reach their marketing goals.

Market research and analysis is the necessary prerequisite to a marketing plan.

The Process

Define – Defining the scope of the project is the first step. What problems need solving? What are your goals? What results are expected? All research starts with questions.

Research – Once the project is defined we can begin to gather the data to answer out questions. We want credible and verifiable sources.

Analyze– Once gathered the data is analyzed to render conclusions that we can use to drive our business.

Communicate – The best research in the world is for naught if it is not disseminated in manner that is understandable and useful. BusinessKM reports the results by report, presentations, podcasts, video, white papers and any means we can think of the get the message across!

Other Research Products

Surveys – Information collected to research a market or gather feedback on the performance of a company, customized to the client needs.

Location Analysis – Analysis of a geographic area customized for a client needs to determine the feasibility of business in that area.

Customer Analysis – Analysis of client’s customer data